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Acquisition Specialist - Credit Card

00068630591

Banking & Financial Services Consulting

Cognizant’s Banking & Financial Services (BFS) Consulting team is seeking talented consultants with business analysis and digital change delivery experience to work with our ecosystem of clients, alliances, start-ups, and design agencies to deliver the next generation of banking products and experiences. This role provides an opportunity to join a rapidly growing, high energy and entrepreneurial team working with leading Benelux based clients.

About Cognizant Consulting

To be digital, companies today must have organizational velocity approaching speed of light while providing individualized offerings that result in fanatical levels of customer satisfaction—all with laser-focused cost control. And from applications to infrastructure, processes to operational models and interfaces to experiences—there are digital forces driving change in every part of our clients’ organization. At Cognizant, our consultants orchestrate the capabilities to truly change the game—across strategy, design, technology and industry/functional knowledge to deliver insight at speed and solutions at scale. Our approach is built around elevating business understanding of the aspirations and unique abilities of customers and employees and by building these relationships based on trust and value.

More information? Please visit https://www.cognizant.com/consulting

Purpose of the Project

Support client’s newly launched co‑brand credit card with a banking partner by driving acquisition performance and optimizing approval outcomes across the customer journey.

Project Scope

The Acquisition Specialist will work directly with the client’s co‑brand cards program to help boost important acquisition metrics. Their main goal is to raise application approval rates and increase the number of customers who obtain and activate the credit card. The role will work cross‑functionally with Client product, marketing, and operations teams, and closely with their banking partner stakeholders, to identify bottlenecks, optimize processes, and implement data‑driven improvements across the end‑to‑end acquisition funnel.

Key Activities - Roles & Responsibilities

  • Manage and optimise the end‑to‑end acquisition funnel for the Client co‑brand credit card, from application

    start to card issuance and first transaction.

  • Analyse approval and decline data to identify key drivers impacting application success rates and

    recommend corrective actions.

  • Work closely with Client’s banking partner’s credit, risk, and operations teams to improve approval outcomes

    while remaining compliant with regulatory and policy constraints.

  • Partner with Client product, UX, and marketing teams to enhance customer journeys and reduce friction in

    digital acquisition flows.

  • Monitor acquisition performance on a daily and weekly basis and produce actionable insights for

    stakeholders.

  • Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card

    volumes.

KPIs

  • Application approval rate

  • Number of approved and funded credit cards

  • Application‑to‑approval conversion rate

  • First‑transaction activation rate

  • Funnel drop‑off reduction

Knowledge and Experience

  • Strong understanding of credit card acquisition and underwriting processes

  • Experience working on co‑brand card programs or with issuing banks

  • Proven track record of improving acquisition and conversion metrics

  • Experience operating in regulated financial services environments

  • Ability to work effectively across multiple stakeholders and teams

Mandatory Skills

  • Credit card acquisition and lifecycle management

  • Data analysis and performance optimisation

  • Stakeholder and partner management

  • Strong communication and problem‑solving skills

  • Advanced Excel and reporting skills (BI tools preferred)


关于高知特 (Cognizant)
高知特(Cognizant)(纳斯达克代码:CTSH)作为一家AI Builder和相关技术服务提供商,致力于通过打造全栈AI解决方案,帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长,将企业独特的业务场景融入科技系统,赋能组织释放人才潜能,推动切实成果,并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情,敬请访问 cognizant.ai 或关注@cognizant。

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