Job Summary
Serve as a digital marketing specialist for a global technology organization planning and executing data driven online campaigns that support independent software vendor and high technology clients. Apply strong English communication skills to craft clear messaging collaborate with cross functional teams in a hybrid work model and optimize performance across digital channels to deliver measurable business outcomes.
Responsibilities
- Design integrated digital marketing campaigns that support independent software vendor and high technology solutions ensuring alignment with client objectives and internal strategic priorities.
- Manage day to day execution of campaigns across search social media email and display channels consistently meeting timelines and quality expectations in a structured hybrid work environment.
- Analyze campaign performance data using marketing analytics tools to identify trends optimize budgets and improve conversion rates for technology focused offerings.
- Create concise and impactful marketing copy in clear English for landing pages email sequences social posts and paid advertisements that resonate with global technology audiences.
- Collaborate with sales product management and account teams serving independent software vendors and high technology clients to translate business requirements into actionable digital marketing initiatives.
- Coordinate with creative and content teams to develop visual assets and content that showcase software products and high technology services while meeting brand guidelines and accessibility standards.
- Conduct competitive benchmarking of digital activities in the software and high technology sectors to recommend improvements in targeting messaging and channel mix.
- Implement basic search engine optimization practices across campaign assets to improve organic visibility for priority software products and high technology solutions.
- Monitor daily performance dashboards and prepare concise status reports that summarize key metrics insights and recommended actions for internal stakeholders and client representatives.
- Support marketing automation workflows by configuring audience segments triggers and communication sequences that nurture leads for technology centric solutions.
- Partner with regional teams across time zones using effective spoken English to coordinate global campaigns and maintain consistent execution quality.
- Ensure compliance with data privacy and consent requirements in all digital initiatives to protect customer trust and uphold corporate governance standards.
- Contribute to continuous improvement by documenting best practices lessons learned and repeatable playbooks tailored to independent software vendor and high technology engagements.
- Participate in hybrid meetings and virtual workshops to review campaign roadmaps gather feedback and refine digital strategies based on evolving client expectations.
Qualifications
- Demonstrate professional experience of two to four years in digital marketing with a clear record of executing campaigns for technology or software oriented organizations.
- Exhibit fluent spoken and written English communication skills that enable confident interaction with international stakeholders and precise articulation of marketing concepts.
- Show hands on familiarity with digital advertising platforms email marketing tools and web analytics solutions commonly used in modern marketing environments.
- Display understanding of independent software vendor business models and high technology market trends including subscription services and cloud based product offerings.
- Apply strong analytical thinking and spreadsheet skills to interpret performance reports and convert raw data into meaningful marketing recommendations.
- Work effectively in a hybrid model by managing time priorities and online collaboration tools to deliver consistent outcomes without the need for business travel.
- Bring knowledge of basic search engine optimization social media management and content marketing principles that support demand generation for software products.
Certifications Required
Preferred certifications include Google Analytics certification or Meta digital marketing credential or equivalent recognized digital marketing certification.
关于高知特 (Cognizant)
高知特(Cognizant)（纳斯达克代码：CTSH）作为一家AI Builder和相关技术服务提供商，致力于通过打造全栈AI解决方案，帮助企业将人工智能投资转化为实际价值。公司凭借深厚的行业经验、流程优化和工程技术专长，将企业独特的业务场景融入科技系统，赋能组织释放人才潜能，推动切实成果，并帮助全球企业在瞬息万变的环境中保持领先。如需了解更多详情，敬请访问 cognizant.ai 或关注@cognizant。
补充雇佣信息
薪酬信息截至本职位发布之日为准。Cognizant 保留在适用法律允许的范围内随时修改该信息的权利。
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