Job Summary
Serve as a digital marketing specialist for a global technology organization planning and executing data driven online campaigns that support independent software vendor and high technology clients. Apply strong English communication skills to craft clear messaging collaborate with cross functional teams in a hybrid work model and optimize performance across digital channels to deliver measurable business outcomes.
Responsibilities
- Design integrated digital marketing campaigns that support independent software vendor and high technology solutions ensuring alignment with client objectives and internal strategic priorities.
- Manage day to day execution of campaigns across search social media email and display channels consistently meeting timelines and quality expectations in a structured hybrid work environment.
- Analyze campaign performance data using marketing analytics tools to identify trends optimize budgets and improve conversion rates for technology focused offerings.
- Create concise and impactful marketing copy in clear English for landing pages email sequences social posts and paid advertisements that resonate with global technology audiences.
- Collaborate with sales product management and account teams serving independent software vendors and high technology clients to translate business requirements into actionable digital marketing initiatives.
- Coordinate with creative and content teams to develop visual assets and content that showcase software products and high technology services while meeting brand guidelines and accessibility standards.
- Conduct competitive benchmarking of digital activities in the software and high technology sectors to recommend improvements in targeting messaging and channel mix.
- Implement basic search engine optimization practices across campaign assets to improve organic visibility for priority software products and high technology solutions.
- Monitor daily performance dashboards and prepare concise status reports that summarize key metrics insights and recommended actions for internal stakeholders and client representatives.
- Support marketing automation workflows by configuring audience segments triggers and communication sequences that nurture leads for technology centric solutions.
- Partner with regional teams across time zones using effective spoken English to coordinate global campaigns and maintain consistent execution quality.
- Ensure compliance with data privacy and consent requirements in all digital initiatives to protect customer trust and uphold corporate governance standards.
- Contribute to continuous improvement by documenting best practices lessons learned and repeatable playbooks tailored to independent software vendor and high technology engagements.
- Participate in hybrid meetings and virtual workshops to review campaign roadmaps gather feedback and refine digital strategies based on evolving client expectations.
Qualifications
- Demonstrate professional experience of two to four years in digital marketing with a clear record of executing campaigns for technology or software oriented organizations.
- Exhibit fluent spoken and written English communication skills that enable confident interaction with international stakeholders and precise articulation of marketing concepts.
- Show hands on familiarity with digital advertising platforms email marketing tools and web analytics solutions commonly used in modern marketing environments.
- Display understanding of independent software vendor business models and high technology market trends including subscription services and cloud based product offerings.
- Apply strong analytical thinking and spreadsheet skills to interpret performance reports and convert raw data into meaningful marketing recommendations.
- Work effectively in a hybrid model by managing time priorities and online collaboration tools to deliver consistent outcomes without the need for business travel.
- Bring knowledge of basic search engine optimization social media management and content marketing principles that support demand generation for software products.
Certifications Required
Preferred certifications include Google Analytics certification or Meta digital marketing credential or equivalent recognized digital marketing certification.
Acerca de Cognizant
Cognizant (Nasdaq: CTSH) es un creador de soluciones de IA y proveedor de servicios tecnológicos que conecta la inversión en IA con el valor empresarial mediante el desarrollo de soluciones de IA full‑stack para sus clientes. Su profundo conocimiento de la industria, junto con su experiencia en procesos e ingeniería, permite incorporar el contexto único de cada organización en sistemas tecnológicos que amplifican el potencial humano, generan resultados tangibles y mantienen a las empresas a la vanguardia en un entorno en constante cambio. Más información en cognizant.ai o @cognizant.
Información adicional de empleo
La información de compensación es precisa a la fecha de esta publicación. Cognizant se reserva el derecho de modificar esta información en cualquier momento, sujeto a la legislación aplicable.
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Cognizant es un empleador que ofrece igualdad de oportunidades. Tu solicitud y candidatura no serán consideradas en base a raza, color, sexo, religión, credo, orientación sexual, identidad de género, origen nacional, discapacidad, información genética, embarazo, condición de veterano o cualquier otra característica protegida por las leyes federales, estatales o locales.
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