Associate Director - GTM & Sales Enablement

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About the Role

As an Associate Director, GTM & Sales Enablement within the Software Engineering Group (SEG), you will serve as the critical bridge between the SEG marketing team and the sales community — and the operational engine behind every offering launch. Working closely with Service Line Sales leaders, offering teams, and the SEG corporate marketing lead, you will ensure every sales professional is equipped with the tools, knowledge, and confidence to position SEG's offerings compellingly in the market.

Beyond core sales enablement, you will own the cross-functional launch project management that brings together offering teams, sales, and marketing to ensure every launch lands cleanly and on time. Customer marketing — including existing client engagement, cross-sell campaigns, and reference program development — also sits within this role, making it the most sales-proximate and operationally critical position within the SEG marketing team.

In this role, you will:

• Act as the cross-functional coordinator for all SEG offering launches — owning the launch plan, driving alignment across offering teams, sales, and marketing, and ensuring every launch is delivered on time with the right materials in place.
• Build and maintain a launch readiness checklist covering sales enablement, CRM configuration, campaign briefs, web updates, analyst communication, and partner activation — proactively tracking milestones and escalating blockers.
• Own and maintain the sales enablement content library — including battlecards, one-pagers, solution decks, objection-handling guides, and FAQs — ensuring all materials remain current, accessible, and actively adopted by the sales community.
• Design and deliver enablement sessions for sales, delivery, and market teams, while tracking attendance and knowledge retention.
• Manage customer marketing initiatives — existing client engagement, reference program development, and cross-sell/upsell campaigns — in close coordination with the sales team.
• Maintain the Winzone CRM configuration for all SEG offerings, ensuring accurate tagging, opportunity capture, and pipeline hygiene.
• Build and monitor offering-level pipeline reporting, delivering weekly pipeline reviews to leadership with insights on anomalies and coverage gaps.
• Gather win/loss feedback from the sales team, synthesize insights, and route improvements to the Portfolio & Content AD for messaging updates.
• Manage partner co-marketing coordination with AWS, Azure, and AI platform partners — covering joint content calendars, co-sell activation timelines, and MDF utilization tracking.
• Support analyst relations scheduling and briefing preparation in collaboration with the Analyst Relations and Portfolio & Content AD teams.

What You Need to Have to Be Considered

• 12+ years of experience in GTM, sales enablement, product marketing, or a revenue-facing marketing role within IT services or B2B technology.
• MBA (Marketing/IT) preferred.
• Proven experience managing cross-functional technology offering launches with structured program management across sales, product, and marketing stakeholders.
• Solid understanding of IT services sales cycles and how marketing supports complex enterprise deals.
• Experience creating and maintaining a sales enablement content library for technology services — a portfolio of past work is essential.
• Strong organizational skills and attention to detail, with the ability to manage launches, enablement, customer marketing, and partner coordination simultaneously.
• Familiarity with CRM tools such as Salesforce, Winzone, or equivalent, along with pipeline reporting experience.

These Will Help You Succeed

• Experience with partner ecosystems including AWS, Azure, or GCP co-sell and MDF programs.
• Background in customer marketing or client advocacy programs.
• Comfort working directly with senior sales leaders and translating their feedback into actionable content and process improvements.
• Ability to manage multiple priorities and thrive in a fast-paced, matrixed, cross-functional environment.
• Sales Enablement Impact: High adoption of sales content and measurable improvement in sales team confidence and readiness.
• Launch Excellence: On-time, well-coordinated offering launches with all enablement and campaign materials in place.
• Pipeline Health: Accurate CRM configuration and consistent pipeline reporting that drives informed leadership decisions.
• Partner Activation: Effective co-marketing execution with strategic partners resulting in joint pipeline and visibility.
• Customer Engagement: Strengthened client relationships through targeted cross-sell campaigns and a robust reference program.

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. This is a hybrid role based in Bangalore, with day-to-day proximity to the SEG sales community strongly preferred. The role requires flexibility to coordinate across US, UK, and India time zones. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting and may change based on business and client requirements. Rest assured, we will always be clear about role expectations.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

À propos de Cognizant 
Cognizant (NASDAQ : CTSH) est un AI Builder et une entreprise de services numériques (ESN) élaborant des solutions complètes d’IA maximisant les investissements pour des résultats concrets. Sa profonde expertise des métiers, des processus et des technologies lui permet d’intégrer dans les systèmes technologiques le contexte unique de chaque organisation de l’ingénierie à la production à l’échelle. Son objectif : améliorer l’efficacité des équipes, créer de la valeur et permettre aux grandes entreprises de rester performantes dans un monde qui évolue rapidement. Pour en savoir plus : cognizant.ai ou @cognizant. 

Renseignments suppplémentaires sur l'emploi
Les informations relatives à la rémunération du poste à pourvoir dépendent de la date de publication de l’offre de poste. Cognizant se réserve le droit de modifier ces informations à tout moment, sous réserve des lois applicables.

Cognizant est un employeur soucieux de l'égalité des chances entre candidats. Votre candidature sera étudiée indépendamment de votre race, couleur, sexe, religion, croyances, orientation sexuelle, identité de genre, origine, handicap, informations génétiques, grossesse, statut d'ancien militaire ou de toute autre critère jugé discriminant par les lois européennes ou françaises.

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