Job Summary
Serve as a digital marketing specialist for a global technology organization planning and executing data driven online campaigns that support independent software vendor and high technology clients. Apply strong English communication skills to craft clear messaging collaborate with cross functional teams in a hybrid work model and optimize performance across digital channels to deliver measurable business outcomes.
Responsibilities
- Design integrated digital marketing campaigns that support independent software vendor and high technology solutions ensuring alignment with client objectives and internal strategic priorities.
- Manage day to day execution of campaigns across search social media email and display channels consistently meeting timelines and quality expectations in a structured hybrid work environment.
- Analyze campaign performance data using marketing analytics tools to identify trends optimize budgets and improve conversion rates for technology focused offerings.
- Create concise and impactful marketing copy in clear English for landing pages email sequences social posts and paid advertisements that resonate with global technology audiences.
- Collaborate with sales product management and account teams serving independent software vendors and high technology clients to translate business requirements into actionable digital marketing initiatives.
- Coordinate with creative and content teams to develop visual assets and content that showcase software products and high technology services while meeting brand guidelines and accessibility standards.
- Conduct competitive benchmarking of digital activities in the software and high technology sectors to recommend improvements in targeting messaging and channel mix.
- Implement basic search engine optimization practices across campaign assets to improve organic visibility for priority software products and high technology solutions.
- Monitor daily performance dashboards and prepare concise status reports that summarize key metrics insights and recommended actions for internal stakeholders and client representatives.
- Support marketing automation workflows by configuring audience segments triggers and communication sequences that nurture leads for technology centric solutions.
- Partner with regional teams across time zones using effective spoken English to coordinate global campaigns and maintain consistent execution quality.
- Ensure compliance with data privacy and consent requirements in all digital initiatives to protect customer trust and uphold corporate governance standards.
- Contribute to continuous improvement by documenting best practices lessons learned and repeatable playbooks tailored to independent software vendor and high technology engagements.
- Participate in hybrid meetings and virtual workshops to review campaign roadmaps gather feedback and refine digital strategies based on evolving client expectations.
Qualifications
- Demonstrate professional experience of two to four years in digital marketing with a clear record of executing campaigns for technology or software oriented organizations.
- Exhibit fluent spoken and written English communication skills that enable confident interaction with international stakeholders and precise articulation of marketing concepts.
- Show hands on familiarity with digital advertising platforms email marketing tools and web analytics solutions commonly used in modern marketing environments.
- Display understanding of independent software vendor business models and high technology market trends including subscription services and cloud based product offerings.
- Apply strong analytical thinking and spreadsheet skills to interpret performance reports and convert raw data into meaningful marketing recommendations.
- Work effectively in a hybrid model by managing time priorities and online collaboration tools to deliver consistent outcomes without the need for business travel.
- Bring knowledge of basic search engine optimization social media management and content marketing principles that support demand generation for software products.
Certifications Required
Preferred certifications include Google Analytics certification or Meta digital marketing credential or equivalent recognized digital marketing certification.
About Cognizant:
Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant.
Additional employment information
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.
Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email [email protected] for roles based in the Americas or [email protected] for roles based in India.
